When you hear the word blogger in Cameroon, the first thought for most people is, “Those guys don’t make real money.”
They think it’s just a hobby or some small side hustle. But a recent incident has blown that myth wide open.
One of Cameroon’s most prominent bloggers just built a mansion. Not a small house, a full-blown mansion.
And instead of celebrating him, the streets went wild with gossip.
People said he must be scamming. That there’s no way “blogging money” can build a house in this country.
Let’s pause right here. This is the perfect example of how most people in Cameroon completely misunderstand how money is made online.
Here’s the truth: the man people are talking about doesn’t even own a traditional blog website.
No fancy wesite blog. No long articles ranking on Google. His empire is built on Facebook pages.
He runs multiple pages that get crazy engagement; sometimes more than any so-called “bloggers” who have been online for years.
He posts every single day, and he knows how to capture attention. That attention is what brands pay for.
He is not “just a blogger.” He’s a businessman who understands that in Cameroon, attention is currency.
I know this first-hand because I once paid him for promotion. One post cost me 30,000 FCFA.
When I wanted four posts in a month, the price was 100,000 FCFA.
Now do the math. Imagine he’s doing adverts for two or three people every single day.
That’s over 500,000 FCFA in a week. Multiply that by four weeks.
Then add long-term contracts from schools like ICT University and other institutions in Buea and Douala that regularly pay him for promotion.
That’s not small change. That’s real money. And if you’re smart with your spending and investments, yes it can build you a mansion.
Envy and ignorance. Most people have never made a franc online, so they can’t imagine someone else making millions. The default reaction is to cry “scammer.”
Confusion between old blogging and new blogging. Old-school blogging meant writing articles on a website and hoping for ads. That game is almost dead in Cameroon unless you have massive SEO traffic. New blogging is about influence, social media reach, and digital marketing.
Not all bloggers are created equal. Some people write for five years and still can’t attract 1,000 readers. Others know how to build a loyal audience of 100,000 on Facebook and monetize it daily. The gap is huge.
Here’s how the top guys in Cameroon’s blogging space actually make money:
Sponsored posts – Brands and individuals pay to be featured.
Partnership deals – Schools, NGOs, and businesses sign long-term contracts for constant publicity.
Page monetization – With Facebook’s Ad Breaks or Reels bonuses, the content itself generates revenue.
Events and promotions – Some bloggers run events or campaigns that bring extra income.
Side businesses – Once the money comes in, they invest in other businesses like real estate, schools, or shops.
When you add this up, it’s no longer surprising that one man can build a house from “blogging.”
If you’re sitting somewhere dreaming of making money blogging in Cameroon by just starting a website and writing once in a while, wake up. That won’t pay your rent, let alone build you a house.
The bloggers who make money treat it like a full-time media business. They:
Post consistently every single day.
Grow multiple platforms (Facebook, TikTok, YouTube).
Build relationships with brands.
Negotiate like business owners, not hobbyists.
Reinvest their profits instead of flexing too early.
That’s why after a few years, they’re not just buying cars — they’re building mansions.
Yes, but not all. The ones who understand that blogging is no longer about just “writing” but about running a media business, those are the ones cashing out.
The rest will keep writing blog posts that nobody reads, then complain that “blogging doesn’t pay.”
I’m a WordPress web designer and developer in Cameroon, working remotely with clients locally and internationally. If you need a website that actually works for your business, or even just a question, don’t hesitate to reach out. I’m here to help.