Let me tell you a quick story.
When I was in medical school, we learned about something many people in local communities use: pit toilets.
Now, they might look simple on the outside.
But when they’re dirty, they’re dangerous especially for women and young girls.
Why?
Because hot, dirty air rises up from the hole.
When a woman squats over that, bacteria and germs can enter directly into her body.
It can lead to infections, diseases, and long-term health problems.
To prove this to locals, we used a simple test:
We took a plain white sheet of paper
Soaked it in water
Held it above the toilet hole for 15 minutes
When we pulled it out, it wasn’t white anymore. It was dark brown.
The evidence was right there. You could see it. You couldn’t deny it.
And now here’s the part most business owners won’t like:
That’s exactly what your website is doing to your business.
You have a website, yes. It’s online. But it’s dirty. Broken. Outdated.
And just like that toilet, it’s silently damaging your business every single day.
It doesn’t show on Google. It doesn’t bring traffic. It doesn’t load well on phones.
It’s confusing. It’s ugly. And worst of all, it makes people not trust you.
But you’re still squatting over it.
Still managing with that old design from 2017.
Still using that junior developer who gave you a “cheap deal.” Still telling yourself “it’s not that bad.”
Let’s be real: A bad website is worse than no website.
Why?
Because a bad website actively drives people away. It tells people your business doesn’t care.
It screams “unprofessional.” It gives off the vibe of someone who’s not serious.
And let me say this plainly: A cheap website that doesn’t work is costing you more than a professional one that does.
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