Earlier this year I built a website for STEM University in Cameroon.
The goal was simple: better SEO, clearer messaging, easy navigation, fast mobile performance.
I wanted a site that not only looks good, but works hard, for students and for the school.
Now, for the 2025/2026 academic year, that website has already produced over 80 applications, and most came via Google searches.
And here’s the thing, this is before peak enrollment season.
Do the math: even if half of those applications turn into enrollments, that is serious tuition revenue the university would have missed without a strong, search-optimized website.
This update proves a website is not just an online brochure.
It is in the right hands, a student-and-customer-generating machine.
People in Cameroon are searching on Google for universities, courses, businesses, products.
If your site is not optimized, you will not show up.
I optimized STEM University’s site for keywords like “Private Medical school in Cameroon”, “ Nursing School in Douala”, “private university Douala”.
People searching those terms now land on the site.
Most users in Cameroon browse on their phones.
If your site is slow or hard to use on mobile, they bounce.
I built the STEM website to load fast on phones, to have readable text without zooming, and to let people apply without effort.
Every page has a call to action: “Apply Now”, “Request Info”, “Visit Program Page”.
No confusion.
The easier you make the next step, the more people follow through.
Having bilingual content (English / French), showing testimonials from current students, giving clear program and fee info, listing accurate contact details, all of these help build trust.
I also set up and optimized Google Business / Maps so the university shows up in local searches.
80+ applications already from Google search before full season.
Most applications are organic, not from ads.
Solid enrollments already confirmed (50+ in process).
More traffic, more inquiries, more visibility compared to before the new site.
If every single new enrollment brings in tuition fees, this is revenue that would not have happened with the old, non-optimized site.
ALSO READ: Why I Use WordPress for My Websites
This is not a one-off. Any university, technical school, small business in Cameroon can get similar results if you follow certain principles:
Do keyword research to find what students/customers search for. Use city names like Yaoundé, Douala. Use French and English versions.
Upgrade speed and mobile usability. Compress images. Use simple, clean design. Reduce load times.
Make your site action-friendly. Clear buttons, simple forms. Don’t make visitors jump through hoops.
Show social proof and local info. Testimonials, reviews, Google Business, accurate program info.
Track data. Use analytics to see which pages bring applications and where people drop off. Adapt from real user behavior.
As the person who designed and developed the site for STEM University, here’s what I handled:
Design and UX tailored for both English and French speaking students.
Implementation of SEO best practices: keyword usage, meta tags, mobile optimization.
Performance optimization: speed, responsive layout.
Setting up tracking (Google Analytics, search console) to monitor how people arrive and act.
Improving conversion flow: clear CTAs, easy contact or application forms.
These are not small extras. Each one contributes directly to the increased applications and customer interest.
If you own or manage a university, school, or small business in Cameroon, think about what you are missing:
Students or customers who are looking for you but never find you.
Revenue you never see because your site is not ranking or is hard to use.
Credibility lost because your website looks outdated or is confusing.
You could stay where you are, or you could invest in doing this well and actually get paid back many times over.
Here’s what you should do next if you want results like these:
Audit your current site (speed, mobile, SEO).
Identify 3-5 keywords people use in your niche (with location).
Make sure your website clearly shows what you offer, how to apply or buy, and why you are trustworthy.
Publish a small piece of content each month that answers student/customer questions.
Monitor what’s working using analytics, then double down on those tactics.
When it comes to websites, there are three main types of providers in Cameroon:
| Provider | Price Range | What You Get | Hidden Cost / Result |
|---|---|---|---|
| Cheap Freelancers | 70k – 100k XAF | Basic templates, little or no SEO, slow hosting, minimal strategy | Frequent fixes and eventual rebuild when it fails to bring leads |
| Mid-Level Agencies | 100k – 250k XAF | Better design and some SEO, standard support | Extra charges for updates, rarely a strong lead generator |
| Me – Bobvalla Lesly | 350k+ XAF | Custom design built for speed, SEO, and conversions from day one; clear tracking and ongoing guidance; proven results like 80+ STEM University applications before peak enrollment | Higher upfront cost but a site that earns and keeps performing |
I don’t sell templates.
I build custom, fast-loading websites designed to attract leads, rank on Google, and convert visitors.
SEO and conversions are built in, not add-ons.
Other providers may charge extra or skip this entirely. For me, this is the core of the project.
Proof of results.
The STEM University website is already bringing over 80 student applications before the peak enrollment season. That is revenue the school would have missed with a cheaper build.
Long-term savings.
A cheap site may cost less today, but when you factor in lost students, low visibility, and rebuilds, it’s the expensive choice. My approach pays for itself by generating real leads and revenue.
I’m a WordPress web designer and developer in Cameroon, working remotely with clients locally and internationally. If you need a website that actually works for your business, or even just a question, don’t hesitate to reach out. I’m here to help.